CALVIN KLEIN
OVER 20 YEARS AGO, WE BEGAN A PARTNERSHIP WITH CALVIN KLEIN THAT WOULD GIVE RISE TO SOME OF THE WORLD’S MOST BREAKTHROUGH WORK IN BEAUTY — TAKING THE LABEL FROM FASHION ICON TO GLOBAL FRAGRANCE AND COSMETICS POWERHOUSE AND REDEFINING THE POSSIBILITIES FOR AN ENTIRE INDUSTRY
ARMANI
OUR HIGHLY SUCCESSFUL PARTNERSHIP WITH ARMANI HELPED TO BUILD THE LABEL’S THRIVING COSMETICS AND FRAGRANCE BUSINESS FROM THE GROUND UP, RESULTING IN AWARD-WINNING WORK WITH LONG LASTING IMPACT. CASE IN POINT — ACQUA DI GIO, WHICH TODAY REMAINS THE FOREMOST SCENT FOR MEN ACROSS THE GLOBE
NARS
FROM PHOTOSHOOT TO SHELF, IMPACT IS OF THE ESSENCE. FOR A BRAND KNOWN FOR ITS DARING, WE ESCHEWED SUBTLETY IN FAVOR OF A BOLD LOGO THAT ASSERTS ITSELF PLAYFULLY ACROSS PRODUCT LINE-UPS. UNIQUE MATTE TEXTURES BEG TO BE TOUCHED. SCULPTURAL USE OF THE PRODUCT ITESLF ELEVATES MAKEUP INTO OBJECTS OF DESIRE
PRADA
Each piece is an opportunity to tell a story. FOR PRADA’S FIRST FRAGRANCE WITH MIUCCIA AT THE HELM, WE CREATED AN ODE TO THE ORIGINAL ART AND GLAMOUR OF SCENT — AN ATOMIZER INVITING A RETURN TO THE LUXURIOUS RITUAL, AND A SILVER-PLATED LIST OF INGREDIENTS, ELEVATING THE ELEGANT, AMBER-BASED COMPOSITION OF THE ELIXIR
BURBERRY
PUTTING BURBERRY BACK ON THE FRAGRANCE MAP WAS A MATTER OF MAKING A STATEMENT, WITHOUT SAYING A WORD. BOLDLY PAINTING THE BOTTLE TOP-TO-BOTTOM IN THE BRAND’S SIGNATURE PLAID (a complex production feat) ELIMINATED THE NEED FOR A LOGO — HERE WAS AN ICONIC SCENT THAT COULD ONLY BELONG TO BURBERRY
FENDI
INTRODUCING FRAGRANCE AS FASHION ACCESSORY. TAKING CUES FROM FENDI’S CULT-FAVORITE ‘BAGUETTE’ BAG, THE CONCEPT FOR THIS FLAGSHIP SCENT LEVERAGES THE LABEL’S ICONIC LOGO AND SIGNATURE GOLD TO CREATE A BOTTLE THAT’S AS COVETABLE AND COLLECTIBLE AS THEIR MOST IN-DEMAND ACCESSORY
VIKTOR & ROLF
FLOWERBOMB EXPLODED ON TO THE SCENE IN ALL ITS UNAPOLOGETIC FEMININITY, AND INSTANTLY SKYROCKETED VIKTOR & ROLF INTO A NEW TIER OF LUXURY BRAND. THE FRAGRANCE SOON BECAME A SYMBOL, DECLARING A RETURN TO ABUNDANCE AND PERMISSION TO ONCE AGAIN TAKE PLEASURE IN LIFE’S FINER THINGS
MARGIELA
TO CAPTURE THE UNCONVENTIONAL MARGIELA ETHOS, WE WORKED CLOSELY WITH THE RECLUSIVE DESIGNER TO HONE EACH & EVERY DETAIL. DRAWING INSPIRATION FROM THE IMMACULATE BOUTIQUE ENVIRONMENT, THE RESULTING DESIGN IS AS SUBTLY UNMISTAKEABLE AS FOUR SIGNATURE STITCHES ON A MARGIELA SHIRT
JIL SANDER
A FASHION LABEL KNOWN FOR SCULPTURAL SILHOUETTES DEMANDS A FRAGRANCE THAT TAKES AN EQUALLY UNFORGETTABLE SHAPE. THE DESIGNS ARE A STUDY IN ASYMMETRY, EACH OFFERING MULTIPLE BALANCE POINTS, CREATING EVER SHIFTING PERSPECTIVES — A CONCEPT AS GUTSY AND PRECISE AS THE SCENTS’ NAMESAKE
ISSEY MIYAKE
BARON’S FIRST FRAGRANCE DESIGN—A DIRECT REQUEST BY ISSEY HIMSELF. THE CONCEPT DRAWS INSPIRATION FROM THE LABEL’S SIGNATURE PLEATS, WITH AN ORAGAMI-ESQUE BOX THAT PLAYS UNIQUELY WITH THE OBLONG TOWER OF A BOTTLE. DECADES LATER, THE SCENT REMAINS THE LABEL’S MOST ICONIC PRODUCT WORLDWIDE
GIVENCHY
FIERCE AND FEMININE. AUSTERE AND FLUID. CAPTURING RICCARDO TISCI’S IDEOLOGY MEANT FINDING HARMONY IN CONTRASTS. MODERN ELEMENTS BORROWED FROM THE GIVENCHY RUNWAY MEET WITH SUBTLE CUES REMINISCENT OF THE COUTURE HOUSE’S 1950's PARISIAN ORIGINS, IN A CELEBRATION OF PAST AND FUTURE
DIANA VREELAND
SHE WAS A WOMAN WHO LIVED VIVIDLY, DECADENTLY, DARINGLY. CAPTURING HER SPIRIT IN A FRAGRANCE COLLECTION CALLED FOR VIBRANCY — FROM BOLDLY HUED BOTTLES, TO COLORFULLY CAREFREE MONIKERS. HER LEGACY LIVES ON IN A SUITE OF FRAGRANCES AS OUTRAGEOUS AS THE EMPRESS OF FASHION HERSELF
HELMUT LANG
ITS THE SUBTLE AND COMPLEX ART OF UNDERSTATEMENT. AN AMBER APOTHECARY BOTTLE FORMS THE FOUNDATION FOR A UTILITARIAN DESIGN, IN WHICH EACH NUANCE WAS PERFECTED IN COLLABORATION WITH THE DESIGNER— RESULTING IN AN OBJECT AT ONCE STRAIGHTFORWARD AND ENORMOUSLY STYLISH
GRACE CODDINGTON
A collaboration between legendary editrix and Comme Des Garcons called for the unexpected. Coddington’s love of cats and Comme Des Garcon’s future-forward aesthetic collide in a concept that’s quirky, sophisticated, and entirely singular. Much like Ms. Coddington herself
SUNTORY
FOR THIS FAMED JAPANESE WHISKEY MAKER’S FIRST FORAY INTO VODKA, WE LOOKED TO BRING LUXURY TO THE WORLD OF LIQUOR; USING CLEAN, ELEGANT LINES TO REINFORCE THE IDEA OF ‘BOTTLE AS OBJECT OF DESIRE’ AND LEVERAGING WATER CUES TO REFLECT THE PURITY OF THE SPIRIT, AND ELEVATE THE PRODUCT WITHIN
MACALLAN
Introducing the world’s most expensive whisky. Our special-edition crystal decanter, made for Macallan in partnership with Lalique, was auctioned at Sotheby’s for $628,205, setting a new record — and proof positive that a spirits brand can most definitely be considered luxury
CORZO
THE DRAMATIC AND SERENE WORK OF MEXICAN MODERNIST ARCHITECT LUIS BARRAGÁN INSPIRES AN ELEVATED PACKAGING CONCEPT WITH MAJOR ON-SHELF IMPACT FOR THIS PREMIUM TEQUILA. SPECIALLY-TAILORED PRODUCTION PROCESSES CREATE AN EYECATCHING FLASK SILHOUETTE, ADDING TO THE STORYTELLING ASPECT OF THE DESIGN
