A label that’s been defining the image of masculinity for over a century becomes a thought-leader and beacon for a new era, with a new communications platform that boldly leads the conversation with the provocation—‘what makes a man’? Personal, often surprising, and deeply resonant, the responses are uncovered through celebrity-led creative, featuring Mahershala Ali, as well as an open-ended, socially-driven conversation that gives men everywhere permission to define themselves under the hashtag #whatmakesaman