Thirty Years
Since the late eighties, Baron & Baron has been the driving force behind the creation and evolution of some of the world’s most celebrated luxury fashion and beauty brands. From longtime relationships with brands like Calvin Klein, Burberry, Giorgio Armani and Balenciaga, to fresh collaborations with labels including Coach and Christian Dior, we’re committed to helping each client meet their own unique goals.
Iconic Founder
Stunning originality with staying power. It’s the signature combination that has made our founder, Fabien Baron, one of the world’s most sought-after creative minds. Never confined to the realm of fashion, his highly- lauded, 360-degree work in beauty and beyond, is evidence of his belief that great creative should never be limited by its industry or medium. From his re-envisioning of high-profile magazines including Interview, French Vogue and Harper’s Bazaar to his celebrated work in film, photography and industrial design—his polymathic creativity and irrepressible passion set the tone, and inspire ingenuity in all forms.
Iconic Creations
As a full-service agency, strategic-thinking and artful expression are the common thread across all our capabilities including film, print, product design, digital, experiential and everything in between.
Fabien BaronFounder and Chief Creative Officer
For over three decades, Fabien Baron has been driving the industry forward with fresh thinking and iconic creative for some of the world’s most celebrated fashion and luxury brands. As a Parisian-born New Yorker, his unique blend of French and American sensibilities can be seen in work that is consistently elevated and ahead of the curve. His creative vision is unlimited, and spans art forms, industries and outlets. He has spearheaded the reinvention of illustrious magazines including Interview, French Vogue, Harper’s Bazaar, and Italian Vogue; designed his own line of furniture for Cappellini and Bernhardt; and sculpted the images of brands including Calvin Klein, Burberry, Giorgio Armani, Balenciaga and Coach. As a director and lensman, his films stand out as stunning pieces of storytelling, thought-provoking and eye-catching in equal measure. With 30 years of award-winning work under his belt, his passion still lies in shaping the future. "I get excited by the new. I think people in search of that aren’t willing to repeat what they’ve seen before... when the problem has been solved, it's no longer interesting."
Lisa AtkinChief Executive Officer
Combining big-picture thinking with an impeccable eye for detail, Lisa Atkin oversees all aspects of Baron & Baron’s business operations. As CEO, her wealth of experience and innate vision have guided the agency’s growth for over twenty years. Under her stewardship, Baron & Baron has cemented its place as a paragon in fashion and luxury brand communications. Throughout her career, she has left her fingerprint on some highly notable brands—including an early role as photo editor and casting director at GQ magazine, and a stint Ian Schrager’s In-House Creative Director for Morgans Hotel Group. In 1993, her partnership with Fabien Baron gave rise to an agency that would become uniquely positioned for decades of success. Her business acumen and strategic oversight have been a guiding force behind some of the Baron & Baron’s most iconic campaigns.