NARS

Iconoclasts aren’t born, they’re made — one bold move at a time. From the brand’s fearless personality, to audacious advertising, to sleek signature packaging, we’ve partnered in every aspect of building this beloved beauty maverick, from the ground up with Enfant terrible François Nars


NARS ADVERTISING

EVER FEARLESS, NARS CREATIVE DOESN’T JUST BREAK THE MOLD, IT REINVENTS IT ALTOGETHER. EACH NEW CAMPAIGN OFFERS UP A FRESH, IRRESISTIBLE OPPORTUNITY TO EXPERIMENT, TAKE RISKS, AND BOLDLY GO WHERE NO BEAUTY BRAND HAS GONE BEFORE. As founder francisco nars puts it, “EMBRACE THE AUDACIOUS IN EVERYTHING you do…IT’S LIBERATING, EXHILARATING, EMPOWERING.”


NARS PACKAGING

As audacious & iconic as the brand itself. Our much buzzed about packaging work for Nars is known for blending modernity with luxury—resulting in designs that are as streamlined as they are traffic - stopping


NARS COLLABORATIONS

ANDY WARHOL. STEVEN KLEIN. GUY BOURDIN. WHEN SELECTING PARTNERS FOR NARS, WE ESCHEWED THE TYPICAL COLLABORATIONS IN FAVOR OF UNCONVENTIONAL PARTNERSHIPS WITH KINDRED, OUTSIDE-THE-BOX THINKERS — RESULTING IN SOME AUDACIOUS, GROUNDBREAKING, EXCLUSIVE PRODUCT AND CONTENT


NARS SKIN

a natural extension of the uber successful world of nars beauty, nars skincare has quickly become an essential, highly in-demand collection — its clean white packaging and modern aesthetic serving as a purposeful metaphor: you are your own creation — begin with a pure canvas, primed for self-expression


NARS RETAIL

Simultaneously sharp and inviting, elegant and audacious: Baron redesigned the boutique experience from top to bottom to reflect the vanguard tone of the brand, and capture a clean, modern aesthetic that allows the bold product to shine — setting the tone for all subsequent Nars boutiques