COACH

A classic brand boldly seizes the future, and reclaims its iconic status. Partnering with Creative Director Stuart Vevers, Baron & Baron successfully carved out a meaningful place for Coach among a new generation; with a freshly imagined, forward-thinking new visual identity and thoroughly contemporary attitude





COACH FW15

A well-earned heritage finds a whole new expression in front of Steven Meisel’s lens, resulting in breakthrough creative that combines classic American ease with a dynamic NYC sensibility. Informed by the brand’s authentic DNA. INSPIRED BY BOLD NEW INTERPRETATIONS OF WHAT IT MEANS TO BE TIMELESS


COACH SS15

Cool kids take center stage in an unapologetic ode to youth. Coach’s playful new spin on favorite accessories calls for creative that celebrates eclecticism. This is a moment for collective independence. Mashing it up. And making it your own


COACH FW14

IN THE MIDST OF EVOLUTION, CONSISTENCY IS KEY. AS CAMPAIGNS EVOLVE TO EMBRACE EACH NEW SEASON, A SIGNATURE LAYOUT AND DESIGN ELEMENTS CREATE INSTANT BRAND RECOGNITION. FROM PRINT TO FILM, CONSISTENT ART DIRECTION CONNECTS CREATIVE, AND AMPLIFIES THE SIGNIFICANCE & IMPACT OF EACH PIECE