DIOR S/S '21
In an ode to the painting styles from the Renaissance and Baroque periods, photographer Elina Kechicheva reveals a series of striking photographs inspired by Caravaggio’s mastery of chiasroscuro, highlighting silhouettes shrouded in an aura of mystery that are punctuated with shimmering shades of blue, red and gold
DIOR SS'20
A return to the roots of the house of Dior. Inspired by the photography of Christian Dior’s sister Catherine, a gardener herself, the campaign evokes the beauty and vibrance of horticulture. At once peaceful and deeply dynamic, the campaign refers back to Christian Dior's deep love of gardens
DIOR FW'19
DEFIANCE RULES THE DAY, AS THE LADYLIKE IMAGE OF DIOR SEASONS PAST GIVES WAY TO REBELLIOUS ELEGANCE AND ARTFUL ANDROGYNY, INSPIRED BY THE TEDDY GIRLS OF 1950's LONDON. IT’S A SARTORIAL REBELLION, LED BY CREATIVE DIRECTOR MARIA GRAZIA CHIURI, AND CAPTURED IN FILMS THAT RECONTEXTUALIZE THIS SPIRIT OF COUNTERCULTURE FOR A MODERN MOMENT
DIOR SS'19
Bodies in motion inspire a campaign in which stories are revealed through gestures, and the apparel becomes an extension of the self. A film shot by Fabien Baron leverages fixed and fluid elements of contemporary dance to mesmerize the eye, while corresponding print captures all the dynamic motion of the dance through light and shadow
DIOR FW'18
The work of auteur and arbiter of the independent woman, Jean-Luc Godard inspires a campaign inspired by the New Wave movement of the past, while speaking directly to the mood of the moment. A film, featuring a crew of independent, intellectual women, captures the existential cool of both eras; while print, draws on surprising, sometimes absurd snippets of dialogue to create a moment within a moment. Anything but demure, absolutely Dior
DIOR PRE-FALL '18
Donning menswear-inspired pieces and delicately feminine accessories, Dior muse Jennifer Lawrence takes an active role in her own portraiture, in a nod to the work of surrealist Claude Cahun, and a campaign that plays lightly on the question of identity. Shot by Brigitte Lacombe on a minimal set in which the instruments of image-making are clearly visible, the campaign juxtaposes glamour against grit, the strong against the delicate, the inner self against the outer
DIOR SS '18
The artist is model and muse, in a campaign where creativity is unleashed in elegantly untamed forms. With a sartorial nod to mod, and a distinctly feminist point of view, the campaign, shot by Patrick Demarchelier, and corresponding film, balance the playful and the defiant—blending fashion, freedom, and art in an inspiring melange that speaks to the modern woman
Dior Cruise '18
Understated glamour and undeniable empowerment rule the day. Once again, women are a creative force to be reckoned with in a campaign that draws inspiration from the southwest stylings of Georgia O’Keeffe, the feminist mysticism of Vicki Noble, and the defiant elegance of long-running face of the house, Jennifer Lawrence, as captured by Brigitte Lacombe
DIOR FW '17
Feminism finds its fearless fashion counterpart. An elegantly unruly army gets set to do battle in a campaign lensed by Brigitte Lacombe, and marches relentlessly towards the future in a film directed by Fabien Baron.
In the end, the direction for the Dior woman is clear—onwards, always
DIOR AUTUMN '17
A moment for women to assert themselves. Authentically and Unapologetically. The creative marriage between Maria Grazia Chiuri and muse Jennifer Lawrence inspires a vision that is both understated and outspoken. Gone is the amour of polished glamour—today calls for unfussy elegance with a dash of irresistible defiance
DIOR SS17
MARIA GRAZIA CHIURI’S ARRIVAL USHERS IN A NEW ERA—WHERE FEMINISM FINDS ETHEREAL NEW FORMS AND UNAPOLOGETIC AUTHENTICITY REIGNS. DYNAMIC AND UNDENIABLY COOL, THE PIVOT CALLS FOR A PARED DOWN APPROACH, WITH A STUDY IN CONTRASTS SHOT BY BRIGITTE LACOMBE & AN IRREVERENT FILM DIRECTED BY FABIEN BARON
DIOR
When it comes to luxury, Dior defines what it means to be an icon. From award-winning campaigns for ready-to-wear and accessories, to the creation and launch of Dior magazine, we’ve partnered with the label to help write the next chapter in a illustrious history—attracting some truly extraordinary women as ambassadors
BE DIOR FW15
As award-winning actress Jennifer Lawrence takes her place among the ranks of the iconic women who've personified the Dior woman, she is captured in all her fearless elegance by photographer David Sims.
LADY DIOR
With an allure at once exquisite & spellbinding, internationally acclaimed actress Marion Cotillard brings a cinematic intrigue to her role as Dior’s leading lady, lensed by Mert & Marcus
dior watch VIII
There are moments when less is more, and an image says a thousand words. Classic beauty and elegant portraiture come together to tell a story of timelessness & transcendence—the story of Dior itself
