EUPHORIA
DREAMY, ECSTATIC, UNAPOLOGETICALLY PASSIONATE. FROM PACKAGING TO PRINT TO FILM, THE FRAGRANCE AND SURROUNDING CREATIVE MET WITH MASSIVE CRITICAL AND POPULAR SUCCESS—EARNING IT A PLACE AS THE LABEL’S TOP SELLING SCENT, AND SETTING THE STAGE FOR THE CREATION OF EQUALLY CELEBRATED SISTER SCENTS
obsession
SOME CAMPAIGNS CALL FOR THE UNORTHODOX. THE CHEMISTRY BETWEEN PHOTOGRAPHER MARIO SORRENTI AND MUSE KATE MOSS, WAS SO RAW, SO REAL, WE SENT THE TWO ON HOLIDAY WITH NO MAKEUP, NO CREW, AND NO INSTRUCTIONS, OTHER THAN TO DOCUMENT THEIR OBSESSION. THE ICONIC IMAGES SPEAK FOR THEMSELVES
SECRET OBSESSION
CONTROVERSY CAN BE A GOOD THING. WITH THE UNDENIABLY SEXY EVA MENDES AT HER MOST PROVOCATIVE, THIS PORTRAIT OF SENSUALITY WAS DEEMED TOO RISQUE FOR AMERICAN TELEVISION AND WAS BANNED FROM THE AIRWAVES — HEIGHTENING THE INTRIGUE SURROUNDING THIS POIGNANT CAMPAIGN
CK ONE
GROUNDBREAKING AND BOUNDARY-SHATTERING. THE FIRST UNISEX FRAGRANCE FROM A MAJOR LABEL BEGAN AS A SINGLE STATEMENT, AND EXPANDED INTO A CULTURE-DEFINING POINT OF VIEW—ONE THAT WAS NOT ONLY A TOUCHSTONE OF THE ZEITGEIST, BUT ALSO ALLOWED FOR ENDLESS EVOLUTION, WHILE NEVER LOSING ITS EDGE
CK COSMETICS
A MODERN ICON, TRANSLATED INTO A WHOLE NEW MEDIUM. INSPIRED BY THE BRAND’S MINIMALIST ESSENCE, WE UNVEIL A NEW IDEA OF BEAUTY— WHERE GLAMOROUS ANDROGYNY REIGNS, AND STREAMLINED DESIGN UNDERSCORES A PURE CONFIDENCE, AS REFLECTED IN EACH WOMAN’S GAZE, CAPTURED BY DAVID SIMS
ENCOUNTER
after the huge success of HBO's true blood, Alexander Skarsgard takes a turn in front of the camera with model Lara stone, for a campaign that captures masculine sensuality with daring notes of film noir
calvin klein man
It’s a celebration of the male form at its most ideal. A sculpture come to life, and a classic Adonis made modern — as underscored by the interplay of light and shadow, inspired by the bottle design. Masculinity meets with contemporary artistry for a truly statement-making campaign
eternity
it’s a PORTRAIT OF LOVE EVERLASTING. inspired by the brand’s founder and his beloved, the ETERNITY story is one of UNBREAKABLE BOND — OF FATE BRINGING TWO PEOPLE TOGETHER AND TRANSFORMING A FIRST LOVE INTO FOREVER love. AS DEEP AND INFINITE AS THE BOUNDLESS SEA; as timeless as eternity itself
downtown
A fragrance launch as dynamic as the cityscape that inspired it. A fearless yet feminine spirit forms the thread, from the elegant packaging, to an epic film featuring Rooney Mara & directed by David Fincher
ck one beauty
Fearlessly bold and beautifully unapologetic. The gang — that irrepressible collective of youth and individuality seen generation after generation, inspires a print campaign that pushes the boundary; capturing beauty that is singular, audacious and anything but precious
calvin klein just be
Unconventional in its own right, yet quintessentially Calvin Klein. Youth and individuality are captured in a boldly androgynous concept, and a highly recognizable campaign shot by Richard Avedon and featuring brand muse Kate Moss in front of the camera, calling all to Just Be
